Designed to offer a motorcycle lifestyle to adults with an expression of both urban and modern trends, Honda Bigwing follows a line of retail stores with over 100 branches across the country, making it a major contributor to the biking industry.

The main objective is creating a unity between the product and the place. Creating the relationship between spaces, materials and experiential forms, one leading to another, fusing and folding almost instinctive and create distinctive FUTURISTIC fluid spaces. Focus is on evoking emotions and highlighting technology and continuing the legacy, the racing attributes and steering the course for the future super bikes.

Material mood board has been restricted to simple and sophisticated palette consisting of glass, asphalt tile and concrete to enhance the appeal of the motorcycles, connect to the outside world and make up an open atmosphere. with colours limited to black, grey, white and Honda Red. From the very first step through the main entrance, to the moment they leave the gate, we want to create a story path that flows smoothly, to produce a quality experience for our prospects.